Well in Midlife
Privacy Policy

Your privacy

Last updated: November 2026

Who I am

This website is run by Erika Toth, trading as Well in Midlife, a health and wellness coach based in the United Kingdom. I am the “controller” of the personal information described in this policy. You can contact me about anything in it at erika@wellinmidlife.com.

What I collect and why

  • Email sign-ups (for example the Festive Planner, free guides or my Healthy Midlife newsletter): your first name and email address, the form you used and the date you signed up. I use these to send you what you asked for and my newsletter. The legal basis is your consent, which you can withdraw at any time by clicking “unsubscribe” in any email or by emailing me.
  • Messages you send me through the contact form or by email: your name, email address and message. I use these only to reply to you. The legal basis is my legitimate interest in responding to enquiries.
  • Email engagement: my emails record whether they are opened and which links are clicked, so I can understand what is useful and improve what I send.
  • Website analytics: if you accept cookies, I use Microsoft Clarity to understand how the website is used (for example which pages are visited). This is only switched on after you click “Got it” on the cookie banner.

I don’t ask for health information through my website forms, and I never sell or rent your personal information.

Who helps me

I use a small number of trusted providers to run this website and my emails. They process information on my behalf and under contract:

  • MailerLite (UAB MailerLite, Lithuania) – email sign-up forms and sending emails.
  • Netlify – website hosting and the contact form.
  • Microsoft Clarity – website analytics, only after you accept cookies.
  • Google Fonts – the fonts used on this website, which are loaded from Google’s servers.
  • Microsoft 365 – my business email.

Some of these providers may store or process information outside the UK. Where this happens, they use recognised safeguards, such as the UK International Data Transfer Agreement or standard contractual clauses.

How long I keep it

I keep your email sign-up details for as long as you stay subscribed. If you unsubscribe, I keep a minimal record of your email address so I don’t email you again. Messages you send me are kept for as long as needed to deal with your enquiry, and for no more than two years.

Your rights

You have the right to ask for a copy of the personal information I hold about you, to have it corrected or deleted, to restrict or object to how I use it, and to withdraw your consent at any time. To do any of these, email erika@wellinmidlife.com. I will respond within one month.

If you are unhappy with how I have handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

I may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.